Storytelling That Turns Brands into Legends
As Head of Content at Monochrome Marketing, Graham K. Miles consults with global brands to engage their target audiences through data-driven strategy and the power of narrative.
Core Marketing Skills
-
Strategic guidance to align your brand materials with your business goals.
Meeting with key stakeholders to determine brand voice and content priorities
Audit of existing website copy and thought leadership content
Industry research and competitor analysis
-
A cross-media production plan for original, high-authority thought leadership content.
Analysis of traffic and engagement patterns
Topic ideation based on industry trends, user behaviour, and client goals
Long-range forecasting to ensure a steady publishing cadence
Includes long-form blogs, social media, video, podcasts, and more
-
Ensuring optimal content visibility by search engines and Artificial Intelligence.
Keyword research
Content design
UX development
On-page optimization
CRO (for e-commerce)
-
Your story, told in your voice. Previously published in:
Entrepreneur
Woman’s World
webBikeWorld
Just AI News
… and more
-
Leading teams of cross-functional creatives to produce engaging content:
Content writers
Graphic designers
Web developers
Videographers & editors
Portfolio Samples
Click or tap the pop-out icon in the top-right corner of any sample to view the full PDF file.
Long-Form Blog Content
High-authority articles that resonate deeply with industry-specific audiences while remaining optimally discoverable by search engines and AI platforms. Includes:
SEO/AEO optimization
UX engineering
Link building
Supporting images and media
FAQs and schema code
Thought Leadership & Digital PR
Ghostwriting for founders and influencers. Brand mentions for enterprise clients. Published in high-traffic, high-authority publications like:
Entrepreneur
Women’s World
Just AI News
webBikeWorld
… and more
Web Copy & UX Design
Gorgeous interactive digital experiences. Clean, easy-to-navigate layouts with efficient copy. Tailored to each client’s unique voice and fully aligned with current SEO best practices.
Home page content
Product and service pages
“About Us” and “Who We Serve” pages
Contact and location pages
Social Media
Infographics, ads, and other posts designed to help brands maintain a steady stream of engaging and relevant posts for customers.
Infotainment (how-tos, fun facts, etc.)
Data visualization (charts, diagrams)
Product promotions and discounts
Branded lifestyle posts
Email & Newsletters
Multi-series, behaviour-driven email flows that provide personalized content for users and guide them towards specific actions.
Welcome series
Lead nurturing
Cart abandonment for e-commerce
Onboarding sequences (SaaS, etc.)
Winback campaigns
Print Marketing Materials
Eye-catching physical handouts to help brand clients connect with audiences at in-person events.
Flyers
Brochures
Posters
Marketing collateral
Measurable Results
Frequently Asked Questions
-
As Head of Content for Monochrome Marketing, Graham leads and mentors a team of creatives with diverse skills, including:
Content writing
Graphic design
Web development
Video production
He also works closely with project management to guarantee timely delivery of assets and is in constant contact with the founders of the business to ensure alignment on client goals.
-
Yes, Graham’s position at Monochrome Marketing is a client-facing role. He works closely with founders, upper management, and designated representatives of each client brand to ensure continuous alignment on priorities and clear communication throughout each project.
-
If you represent a business interested in hiring Graham for a content-related position or project, use the contact form on this website.
-
Graham is proficient in the use of many industry-standard marketing tools and platforms, including:
Google Workspace
Semrush
Google Search Console
Canva Pro
Figma
WordPress Divi
Squarespace Website Builder
Slack
Basecamp
Teamwork
ChatGPT
Gemini
-
Graham believes that thoroughly understanding the risks and limitations of AI technology is a necessary precondition of its responsible use.
While he recognizes that the industry often expects marketing professionals to understand and leverage machine learning tools, Graham remains adamant that these tools are inherently incapable of surpassing the relational skills at the heart of effective marketing: intuition, judgment, novel reasoning, empathy, and storytelling. He is also deeply concerned about AI’s ongoing social and environmental impact. These perspectives are shared and informed by close contacts of his who are experts in the field, including former employees of industry giants such as NVIDIA.
Graham’s thorough research and strong ethical convictions regarding AI have provided him with unique clarity on what it can and cannot accomplish. While he is more than capable of utilizing AI tools to streamline workflows and analyze data, he will never outsource his creativity to a machine.